McDonald’s (2003)


Used with permission from the McDonald’s Corporation.

It may not have saved McDonald’s, but it sure helped it get is rhythm back … and they have been Lovin’ It ever since.

Eager to capitalize on a crumb of sales momentum after years of shortfalls, foul-ups and blunders, the McDonald’s Corporation is taking a new creative direction in its advertising and marketing, based on persuading fast-food fans to rekindle their onetime love affair with the struggling restaurateur. The ambitious effort by McDonald’s, described yesterday in a conference call with reporters, is encapsulated by a theme that will be introduced worldwide ...

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