July 2021
Intermediate to advanced
154 pages
3h 51m
English

Used with permission from the McDonald’s Corporation.
It may not have saved McDonald’s, but it sure helped it get is rhythm back … and they have been Lovin’ It ever since.
Eager to capitalize on a crumb of sales momentum after years of shortfalls, foul-ups and blunders, the McDonald’s Corporation is taking a new creative direction in its advertising and marketing, based on persuading fast-food fans to rekindle their onetime love affair with the struggling restaurateur. The ambitious effort by McDonald’s, described yesterday in a conference call with reporters, is encapsulated by a theme that will be introduced worldwide ...
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