September 2010
Beginner to intermediate
208 pages
6h 12m
English
Content preview from Television Versus the Internet
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Table of Contents
Chapter 1: Audience evolution patterns
Growth of media supply and television viewing
Implications of media expansion
The position of television in society
Changing patterns of consumption
Does one medium cannibalise another?
Increase–decrease relationship
Ensuring access, diversity and quality
Chapter 2: The importance of television and the Internet to media consumers
How important is television to people today?
Are we satisfied with television channels?
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.