Temporal Data Mining

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7Chapter

Temporal Data Mining and

Forecasting in Business

and Industrial Applications

In this chapter, we will examine the following topics:

Temporal Data Mining applications in enhancement of business •

strategy and customer relationships, such as applications of tempo-

ral data mining in CRM, event-based marketing, and integration of

temporal research in business strategy (Section 7.1).

Workow management and related topics, such as temporality in •

supply chain management, temporal data mining to measure opera-

tions performance, and real-time data mining using Web services

(Section 7.2).

Miscellaneous applications of temporal data mining in ...