April 2013
Intermediate to advanced
276 pages
6h 47m
English
book
Ten Types of Innovation: The Discipline of Building Breakthroughs
by Larry Keeley, Helen Walters, Ryan Pikkel, Brian Quinn
Content preview from Ten Types of Innovation: The Discipline of Building Breakthroughs
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Part Three: In Summary
Work Across
Remember these two smart ways of using the Ten Types to ensure that you’re getting the most from the framework.
1. Great Innovations Go Beyond Products.
Innovation focused on the center of the framework is useful, but it’s not enough to build lasting success. New products are fairly easy to copy, which allows competitors to catch up quickly. That’s much harder when you use other types of innovation—for example, those from within the “Configuration” or “Experience” categories.
2. Integrate Multiple Types to Create the Strongest Innovations.
It is possible to produce useful innovations using only one or two types. But in our experience, innovations that combine more types are not only more defensible, they also tend to generate better returns. Thinking about how you might add two or three types to the ones you are already using will open up new possibilities and strengthen your innovation concept.
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