April 2013
Intermediate to advanced
276 pages
6h 47m
English
book
Ten Types of Innovation: The Discipline of Building Breakthroughs
by Larry Keeley, Helen Walters, Ryan Pikkel, Brian Quinn
Content preview from Ten Types of Innovation: The Discipline of Building Breakthroughs
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Part Five: In Summary
Go Deep
These three tools provide a strong foundation for any initiative. Together, they provide a smart set of methods to help you think deeply and strategically about innovation.
1. Three Shifts
Explore how you could use the business model, platform, or experience as the focal point of your work. This provides you with a helpful starting point to ensure the innovation you’re developing is sophisticated, sustainable, and defensible.
2. Ten Types Innovation Tactics
Crosscheck your project against the list of tactics and identify those that clearly apply. Cycle these in and out of your design to test different ideas and quickly gauge which ones might be worth building into your offering.
3. Plays and Gameplans
Break down the components of successful innovations to learn why they worked. Use the archetypal plays as inspirations and starting points for your own breakthroughs. Build them with smart combinations of innovation tactics for the best results.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.