April 2013
Intermediate to advanced
276 pages
6h 47m
English
book
Ten Types of Innovation: The Discipline of Building Breakthroughs
by Larry Keeley, Helen Walters, Ryan Pikkel, Brian Quinn
Content preview from Ten Types of Innovation: The Discipline of Building Breakthroughs
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Part Four: In Summary
Shift Your Focus
Study the landscape in three directions. This will help you to understand the broader shifts and cultural changes shaping your world—and allow you to get ahead of the pack and innovate where your competitors least expect it.
1. Look Within
Understand where you or your enterprise has tended to focus efforts historically. This will highlight potentially stale patterns and methods of innovating—and help you challenge or change them.
2. Look Around You
Examine what others are doing within your industry to get a clear picture of your competitive environment—and then consider how you might innovate differently.
3. Look into the Distance
Also examine what others are doing outside of your industry—particularly those who are solving a challenge that’s analogous to yours. Learning from others can provide new ways to think about what you do and how you do it.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.