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The 7 Secrets of Neuron Leadership

Book Description

Leadership techniques backed by the world's most effective teams

The 7 Secrets of Neuron Leadership offers a diverse collection of wisdom and practical knowledge to help you build and lead your most effective team yet. Written by a former U.S. Navy diver, this book draws from the author's experiences and beyond to reveal key truths about the nature of teamwork, and expose the core of effective team leadership. You'll go back to ancient Greece to discover the nine personality types and the seven types of love that form the foundation of human interaction, and learn how to use this wisdom as a scaffold for communication within your own team. You'll mine the latest neuroscience research as you delve into the Triune Brain and personality neurotransmitters, and explore the biological hardwiring that can be finessed and focused to achieve results.

Throughout, you'll gain insightful perspective from military and business leaders about what does—and doesn't—work in the real world; discussions with a former head of NASA, a Deputy Secretary of Defense, Navy SEAL officers, two Secretaries of the Navy, and dozens of CEOs, executives, researchers, and renowned world leaders provide invaluable advice backed by a track record of success.

  • Gain insight from top business and military leaders
  • Explore ancient Greek philosophy on team building
  • Discover helpful truths from modern neuroscience research
  • Learn to communicate, educate, and motivate more effectively

Effective teamwork begins with building the right team, and leading with the right kind of leadership for that particular team. The 7 Secrets of Neuron Leadership shows you how to put the right players in place and give them the support, guidance, and direction they need to bring home exceptional results.

Table of Contents

  1. Cover
  2. Title Page
  3. Foreword
  4. Introduction
    1. WHAT'S THE PROBLEM?
    2. WHAT CAN LEADERS LEARN FROM NEUROSCIENTISTS?
    3. WHAT CAN LEADERS LEARN FROM THE ANCIENT GREEKS?
    4. WHAT CAN LEADERS LEARN FROM MILITARY COMMANDERS?
    5. THE LONG GAME
    6. NOTE
  5. Chapter 1: The Secret of Persuasion
  6. Chapter 2: What Leaders Need to Know About the Brain
    1. EMOTIONAL BRAIN
    2. INSTINCTUAL BRAIN
    3. LOGICAL BRAIN
    4. OUR SUBCONSCIOUS MIND
    5. INNIES AND OUTTIES
    6. NOTE
  7. Chapter 3: What Leaders Need to Know About Personalities
    1. DOG BRAIN
    2. PERSONALITIES AND OBSERVATIONAL SCIENCE
    3. NINE TYPES
    4. PERSONALITIES AND NEUROSCIENCE
    5. NEUROSCIENCE AND THE ENNEAGRAM
    6. MIRROR NEURONS
    7. THE LAND OF OZ
    8. PREFACE TO THE 7 NEURON SECRETS
    9. NOTES
  8. Chapter 4: Dorothy's Journey—Neuron Secret One
    1. NEURON SECRET ONE
    2. PHILAUTIA LOVE
    3. CHIEF EUDAIMONIA OFFICER
    4. THE BUCK STARTS HERE
    5. ILLUSIONS
    6. HUMBLE AND TEACHABLE
    7. TEN PHILAUTIA LEADERSHIP REVIEW POINTS
    8. THREE STEPS TO PHILAUTIA LEADERSHIP
    9. ONE PHILAUTIA LEADERSHIP EXERCISE
  9. Chapter 5: Playful Toto—Neuron Secret Two
    1. NEURON SECRET TWO
    2. LUDUS LOVE
    3. THE FUN‐LOVING DUTCH
    4. CHALLENGES AND MISTAKES
    5. PLAYFULNESS EQUALS PRODUCTIVITY
    6. THE PERFECT GAME
    7. LUDUS TEAMS
    8. TEN LUDUS LEADERSHIP REVIEW POINTS
    9. THREE STEPS TO LUDUS LEADERSHIP
    10. ONE LUDUS LEADERSHIP EXERCISE
    11. NOTE
  10. Chapter 6: Generous Tin Woodsman—Neuron Secret Three
    1. NEURON SECRET THREE
    2. AGAPE LOVE
    3. REALISTIC EXPECTATIONS
    4. THE CARING COMMANDER
    5. TEN AGAPE LEADERSHIP REVIEW POINTS
    6. THREE STEPS TO AGAPE LEADERSHIP
    7. ONE AGAPE LEADERSHIP EXERCISE
    8. NOTES
  11. Chapter 7: Our Beliefs
    1. EXERCISE
    2. CORE BELIEFS
    3. REVIEW QUESTIONS
  12. Chapter 8: Passionate Wizard—Neuron Secret Four
    1. NEURON SECRET FOUR
    2. EROS LOVE
    3. CURIOS AND CONSCIOUS
    4. PASSION, VISION, AND MISSION
    5. THE PASSIONATE LEADER
    6. FLYING HIGH ON PASSION
    7. REBOOT
    8. TEN EROS LEADERSHIP REVIEW POINTS
    9. THREE STEPS TO EROS LEADERSHIP
    10. ONE EROS LEADERSHIP EXERCISE
    11. NOTES
  13. Chapter 9: Courageous Lion—Neuron Secret Five
    1. NEURON SECRET FIVE
    2. PHILIA LOVE
    3. THE COURAGEOUS GENERAL
    4. ONCE A MARINE
    5. FINAL THOUGHTS
    6. TEN PHILIA LEADERSHIP REVIEW POINTS
    7. THREE STEPS TO PHILIA LEADERSHIP
    8. ONE PHILIA LEADERSHIP EXERCISE
  14. Chapter 10: Our Needs
    1. ANCIENT TAR
    2. EXERCISE
  15. Chapter 11: Authoritative Wizard—Neuron Secret Six
    1. NEURON SECRET SIX
    2. STORGE LOVE
    3. LOSE THE LADDER
    4. COMMANDER'S INTENT
    5. CHIEF EVERYTHING OFFICER
    6. COMMAND AUTHORITY
    7. AUTHORITY, RESPONSIBILITY, ACCOUNTABILITY
    8. TEN STORGE LEADERSHIP REVIEW POINTS
    9. THREE STEPS TO STORGE LEADERSHIP
    10. ONE STORGE LEADERSHIP EXERCISE
    11. NOTES
  16. Chapter 12: Wise Scarecrow—Neuron Secret Seven
    1. NEURON SECRET SEVEN
    2. PRAGMA LOVE
    3. TRUST EQUALS DOLLARS
    4. PRAGMA TEAM RECRUITING
    5. THE PRAGMATIC LEADER
    6. TEN PRAGMA LEADERSHIP REVIEW POINTS
    7. THREE STEPS TO PRAGMA LEADERSHIP
    8. ONE PRAGMA LEADERSHIP EXERCISE
  17. Chapter 13: Our Helpers
    1. EXERCISE
  18. Chapter 14: Dorothy's Revelation—Neuron Secret One Redux
    1. NEURON SECRET ONE (REDUX)
    2. THE SECRET OF EUDAIMONIA
    3. THE REVELATION
    4. THE SELFISH LEADER
    5. FIVE LEADERSHIP LESSONS
    6. NEURAL PATHWAYS
    7. SECOND LIFE
    8. TWELVE EUDAIMONIA LEADERSHIP REVIEW QUESTIONS
    9. ONE EUDAIMONIA LEADERSHIP EXERCISE
    10. NOTES
  19. Chapter 15: The Neuron 3‐Act Play
    1. STORY STRUCTURE
    2. ACT I
    3. ACT II
    4. ACT III
  20. Chapter 16: The Eighth Secret
    1. RAISING DOPAMINE
    2. RAISING OXYTOCIN
    3. SAY CHEESE, PLEASE
    4. NEURON EXERCISE
    5. NOTE
  21. Chapter 17: Neuron Decision Making
    1. NEURON PRIORITY PLANNER™
  22. Chapter 18: Conclusion
    1. FINAL EXERCISE
    2. FINAL REQUEST
  23. Notes
    1. What's Your Type?
  24. Further Reading
  25. Other Books by W. Craig Reed
  26. Index
  27. End User License Agreement