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The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know
book

The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know

by Jeff Scheinrock, Matt Richter-Sand
September 2013
Beginner
368 pages
5h 56m
English
Wiley
Content preview from The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know

Chapter 4

Making Money

You go into business to make money. It’s as simple as that. It doesn’t matter if you are opening a sandwich shop or starting the next Google; you can’t stay in business long if you don’t make money. Heck, even nonprofit organizations need money to survive.

This chapter deals with all aspects of making money, from the best ways to finance your business to building a financial model. You’ll learn important strategies on how to stretch your bank account, why the first dollar you earn is the hardest, and the best way to forecast your revenue in the years to come. You might prefer to drag your nails on a chalkboard than think about this stuff, but you can’t be a well-rounded entrepreneur if you don’t understand what drives your bottom line.

What’s Your Business Model?

The Best Source of Capital

How Do You Make Money?

Gross Profit Margins

Prefer Variable to Fixed

Go Bootstrap Yourself

The First Rule to Making Money

The First Dollar Is the Hardest

Bottoms Up!

Build a (Bad) Financial Model

How Much Runway?

Know Your Do-or-Die Numbers

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Publisher Resources

ISBN: 9781118744482Purchase book