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The AI Product Playbook
book

The AI Product Playbook

by Marily Nika, Diego Granados
October 2025
Beginner to intermediate
336 pages
7h 17m
English
Wiley
Content preview from The AI Product Playbook

CHAPTER 4The AI Lifecycle

As a PM working with AI, you don't need to execute every step of the data science lifecycle, but you must understand it. As shown in Figure 4-1, this lifecycle is the roadmap for building and deploying AI models, from initial idea to ongoing maintenance. Knowing this process allows you to:

  • Collaborate Effectively: Work effectively with your data science and engineering teams.
  • Set Realistic Expectations: Understand the time, resources, and data required for each stage.
  • Prioritize Features: Make informed decisions about which AI features to prioritize based on feasibility and impact.
  • Manage Risks: Identify potential roadblocks and mitigate them early.
  • Ensure Alignment: Keep the AI development aligned with overall product strategy and user needs.

Think of the data science lifecycle as a structured recipe for creating AI-powered solutions. Each step is critical for a successful outcome.

A circular diagram divided into 8 segments, each labeled with a step in the A I lifecycle such as problem definition, and data processing.

Figure 4-1: The AI lifecycle

This chapter presents a breakdown of the key stages, with a focus on the PM's perspective.

Problem Definition and Business Understanding: The “Why”

This is where you, the PM, play a critical role. You define the “why” behind the AI initiative. This involves:

  • Identifying the User Problem: What user needs are we addressing?
  • Defining the Business Goal: How will solving this problem benefit the business (e.g., increase revenue, reduce costs, ...
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Publisher Resources

ISBN: 9781394335657