CONTENTS
CHAPTER 1 FISHING IN SOCIAL PONDS
Using Social Media as a Prospecting Tool for Online Sales
Tackling the Ever-Changing Sales Process
Social Selling Is a Team Sport
CHAPTER 2 THE SOCIAL TRIANGLE OF ONLINE SALES SUCCESS
Bringing Together Social Marketing, Social Commerce, and Social Support
Meeting the Demands of the Social Customer
Capturing the Customer Experience
Taking Shape and Connecting All the Dots
CHAPTER 3 SPEAKING A NEW LANGUAGE
The Ten Most Important Rules for Online Social Interactions
Rule #2: Listen, Listen, Listen
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