Foreword
The study of business value seems obvious at first—after all, over the course of our careers, we’ve all seen which activities create value and which ones waste everyone’s time. But what if our grasp of what business value really is, is not quite right to start with? In his new book, The Art of Business Value, the indomitable Mark Schwartz shows us that understanding business value is not as simple as it seems.
For me this book is reminiscent of a book that I love and have read several times over, An Inquiry Into Values, especially the passage in which Robert Pirsig tries to define “quality.” Similarly, Mr. Schwartz points to many things we already know and have learned—but then he makes us pause and reevaluate as he shows us how many ...
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