6
The Clue
We have rounded up the usual suspects: those known to us by three-letter acronyms (ROI, NPV, MVA), suspicious characters and folks lurking in the shadows (product owners, CIOs), mysterious organizations (the business, X-teams). Yet the mystery remains. Just what is this business value that we want to maximize? Clues abound: organizational culture seems to contain within itself concealed assumptions about value; rules and formal processes seem to have hardened around practices that have been found to deliver it. But the concept still remains elusive, still at large after evading our dragnet, and the urgency seems to be increasing—the ...
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