The Art of Business

INDEX

AARP, 154

adapt and evolve management model, 180

adoption of new technologies, 9, 13–15

advertising

and poetry, 84

and storytelling, 79–80

aesthetic

in art, 24

in business activities, 121

corporate, 25–26

in life, 24–26

and strategy, 23, 29–31

agreement, rule of, 179

airlines, 133, 153

Amazon.com, 162

American Express, 63

Apple Computer, 30–31, 47, 158–59

architecture

and adoption of new technology, 167

and customers, 165, 166–72

and design vs. function, 167–70

and energy flow, 166–72

romantic notion of, 171–72

split personality of, 166–67

and underemployment of architects, 170–71

Architecture magazine, 171

Ariel Group, 115

art

and management consulting, 64–65

and science, 191–93

work as, 18

“Art and Color Section” of General Motors,