PREFACE
Dear Reader,
We’re going to take off our kid gloves and be aboveboard with you. At the end of the day, most of us have to work 24/7 to survive. We could give you the blow-by-blow on why that is, but that’s like putting lipstick on a pig, yes? Why boil the ocean to find the reasons? It is what it is.
As such, we believe it’s important to disambiguate the common phrases of our jobs and to open the kimono on idioms and clichés that stretch our bandwidth of understanding and make us wonder if our careers are scalable. Plainly put, how we communicate in our jobs is where the rubber meets the road for our future and can determine whether we can establish the mindshare necessary to move the needle. Trust us, as professionals who are long in ...
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