March 2015
Intermediate to advanced
256 pages
6h 54m
English
Content preview from The Business of Choice: Marketing to Consumers’ InstinctsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Index
A
Adtech London, 23
advertising
behavioral targeting, 135
contextual marketing, 135
matching content and context, 141
facial expressions, importance of, 54-58
familiarity
“familiarity with a twist,” 46-47
human nature, appealing to, 30-31
“The Most Interesting Man in the World” campaign, 131-132
Scientific Advertising, xvii
semantic targeting, 136
spokespeople, xi
“Whats My Number” campaign, 133
affirming decisions, confirmation bias, 172-177
age, impact on decision making, 169-170
Alemanno, Alberto, 20
Alter, Adam, 114, 146, 149, 169
Ambridge, Ben, 130
Amoo-Gottfried, Kofi, 163 ...
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