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The Business of Choice: Marketing to Consumers’ Instincts
book

The Business of Choice: Marketing to Consumers’ Instincts

by Matthew Willcox
March 2015
Intermediate to advanced
256 pages
6h 54m
English
Pearson
Content preview from The Business of Choice: Marketing to Consumers’ Instincts

Part I: The Business, Science, and Nature of Choice

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Publisher Resources

ISBN: 9780134053509Purchase book