The Final Countdown: Preparing for LiftoffInvest the Time to Find Your AudienceCraft Your Elevator PitchGather Additional Prerelease Marketing MaterialsYour iOS App Deserves a Well-Designed Web SiteWeb HostingFormat Wars: Blogs vs. Custom SitesDomain Name BenefitsSEO TacticsTracking Web Site TrafficAnatomy of an iOS App Web SiteBefore Selling, Start CollectingWhy Site Compatibility with Mobile Safari Is So Important“I'm Ready for My Close-up, Mr. Viewport”Using Browser Detection to Deliver Targeted ContentDynamically Replacing Flash with iOS-Compatible ContentHome Screen Bookmarking Made BeautifulLet's Make Some Noise: The Power of Blogs, Twitter, and Social NetworksCultivating an Online CommunityBloggingTwitterFacebookOther Social Networks and Bookmarking SitesCommenting on Forums, Groups, and BlogsBut Not Too Much Noise: Maintaining a Professional ReputationEveryone Loves a Winner: Collecting Prerelease Press and TestimonialsPreparing a Hit ListEstablishing RelationshipsOffering Exclusives and Advance Ad Hoc Builds to Secure CoveragePassing the Baton