CHAPTER 2Be Trusted

PERHAPS THE word I have heard most often from CEO and C-level executives as to what gets their positive attention is “trust”:

image “I want someone I can trust.”

image “The person needs to be trustworthy.”

image “I’ve got to be able to put trust in the individual to know I can count on him or her.”

image “People have to be able to trust him to pat them ...

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