Test #1
Can You Develop a Simple Plan for Your Strategy?
Simplifying complexity is a leader’s superpower.
What’s the big idea, and so what?” As CEO of Amgen, Kevin, one of the authors, would often start meetings—typically one-on-ones with his senior leaders—with those bracing questions. He wasn’t being snarky or rude, and he would often ask it with a smile. With others whom he didn’t know so well, like a consultant coming into his office to pitch an idea, he would be more explicit about what he wanted, asking them for their big idea and then adding, “What do we do about it, and what will success look like?” In each case, he was laying down a challenge: Can you get to the point quickly by crystallizing the essence of your idea and why it’s important? ...
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