Description
With its dual appeal as the world’s factory and the largest consumer market worldwide, China is about to become the preferred playing field for American and European businesses with global ambitions. China’s massive global development project, the Belt and Road Initiative (BRI), now includes more than two-thirds of the world’s countries. In the coming years, the most promising entrepreneurs and most ambitious companies will be growing in China, with China. Entering the Chinese Market aims to assist Western businesses and entrepreneurs to understand and effectively enter the Chinese market. An essential factor for the success of investors and professionals engaging in business in or with China is being able to understand and correctly ...
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