16Enable Feedback So Development and Operations Can Safely Deploy Code
In 2006, Nick Galbreath was VP of Engineering at Right Media, responsible for both the Development and Operations departments for an online advertising platform that displayed and served over ten billion impressions daily.
Galbreath described the competitive landscape they operated in:
In our business, ad inventory levels were extremely dynamic, so we needed to respond to market conditions within minutes. This meant that Development had to be able to quickly make code changes and get them into production as soon as possible, otherwise we would lose to faster competitors. We found that having a separate group for testing, and even deployment, was simply too slow. We had to ...
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