Chapter 11
Market War II
The ruthless efficiency that generated The RICH Effect was enhanced by the trading system created by bots. Before Richery entered the market, prices would fluctuate depending on which producers were available, but a bot could sell items at any time, day or night. And after the spread of bots such as Richery, the market prices became more stable throughout the day. In other words, the whole market became more efficient.
The market’s increasing concentration and efficiency led to a simple structural change. It started with lots of competitors, but the rise of RICH transformed the market into a monopoly. Whenever RICH lowered its prices, everyone else would be forced to follow. If they could not match the RICH prices, then ...
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