Content preview from The Financial Times Guide to Business Start Up 2017/18, 30th Edition
30 tips for success
- Asses your own strengths and weaknesses realistically before you start the business. Try to overcome any shortcomings you have spotted, by training or using an adviser or consultant or part-time employee.
- Don’t choose to set up your business in a declining market sector. Instead opt for a sector that you think will continue to grow. Swimming against the current requires much more effort than going with the flow.
- Your idea doesn’t have to be unique or original. Businesses can prosper if built around well-worn ideas that are carried out better than the current suppliers’ offerings.
- Try to choose a market in which you already have experience, for example, through your previous employment or business.
- Find your own niche in ...
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ISBN: 9781292175881