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The First 90 Days, Updated and Expanded
book

The First 90 Days, Updated and Expanded

by Michael D. Watkins
April 2013
Beginner
304 pages
5h 23m
English
Harvard Business Review Press
Content preview from The First 90 Days, Updated and Expanded

CHAPTER 8 Create Alliances

Four months into her new job at MedDev, Alexia Belenko already was deeply frustrated by the bureaucratic maneuvering going on at corporate headquarters. “Where’s the support for needed change?” she wondered.

An accomplished sales and marketing professional, Alexia had risen through the country-management ranks of MedDev, a global medical devices company, to become the firm’s managing director (also informally known as “country manager”) in her native Russia.

Senior leaders recognized Alexia’s potential and decided she needed broader regional experience. So they appointed her regional vice president of marketing for EMEA (Europe, the Middle East, and Africa). In this new role, Alexia was responsible for marketing ...

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Publisher Resources

ISBN: 9781422191392