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The Fourth Wave
book

The Fourth Wave

by Herman Maynard, Susan E. Mehrtens
August 1996
Intermediate to advanced
240 pages
4h 8m
English
Berrett-Koehler Publishers
Content preview from The Fourth Wave

SEVENEcology andEconomics: Toward aCommon Cause

ENVIRONMENTAL PERSPECTIVE

The Second WaveConsumption

The Third WaveSustainability

The Fourth WavePreservation

 

ENVIRONMENTALISM WILL SURELY remain one of the most common themes in the public media well into the twenty-first century, as our problems with pollution, resource exhaustion, conservation, and land use continue to worsen. Because environmentalism will increasingly command the attention of both consumers and lawmakers, the prudent businessperson will respond proactively to the environmental challenge.

Specific measures will of course depend on the nature and markets of specific businesses, but fundamental to them all, regardless of field or product, is the crucial step of changing attitudes. ...

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Publisher Resources

ISBN: 9781576750025