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The Future of Technology Management and the Business Environment: Lessons on Innovation, Disruption, and Strategy Execution by Alfred A. Marcus

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11. Finding Growth and Profitability in Bookselling: Barnes & Noble and Amazon

Barnes & Noble and Amazon were the bookselling industry’s leading companies. Yet Barnes & Noble’s revenues were declining by 10 percent per year, and in the second quarter of 2015, Amazon had lost more than $0.4 billion dollars (see Exhibit 11.1). The bookselling industry was experiencing vast technological change with the introduction of e-books and tablets, and Barnes & Noble and Amazon had to figure out what to do next.

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Data source: Quarterly financial reports

Exhibit 11.1 Financial Performance of Major Booksellers, 2nd Quarter 2015

Barnes & Noble and the Superstore ...

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