· Chapter Five ·

FACE FEAR BY REDUCING RISK

There is only one thing that makes a dream impossible to achieve: the fear of failure.

—PAULO COELHO, The Alchemist

Fear can be our biggest and worst enemy. It limits our ability to realize our dreams and keeps us trapped in our everyday lives. The fears that hold us back are big, emotional, and often disconnected from the realities of our actual situation.

Beth is an example of someone who faced unfounded fears about unlikely outcomes when she first considered starting her own business. Beth had been working at a medium-sized firm in leadership development for a decade. She was successful in her job and had built up an excellent portfolio generating revenues for the business and delivering results ...

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