October 2014
Beginner to intermediate
312 pages
8h 11m
English
book
The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers
by Ray Poynter, Navin Williams, Sue York
Content preview from The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
PART I Mobile Market Research
The first part of this book provides an introduction to mobile market research, illustrates how it is being used, and explores the technology that underpins mobile market research.
Chapter 1 is an overview of mobile market research and provides a context for the rest of the book. The next chapter focuses on how mobile market research is being used in different contexts, categories, and markets.
The third chapter explores and explains the key technologies being relevant to mobile market research.
Part I covers:
- Overview of Mobile Market Research
- Mobile Research in Action
- The Technology of Mobile Market Research
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.