October 2008
Intermediate to advanced
176 pages
2h 49m
English
book
The Highly Effective Marketing Plan (HEMP): A proven, practical, planning process for companies of all sizes
by Peter Knight
Content preview from The Highly Effective Marketing Plan (HEMP): A proven, practical, planning process for companies of all sizes
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial
Books to make you better
Books to make you better. To make you be better, do better, feel better. Whether you want to upgrade your personal skills or change your job, whether you want to improve your managerial style, become a more powerful communicator, or be stimulated and inspired as you work.
Prentice Hall Business is leading the field with a new breed of skills, careers and development books. Books that are a cut above the mainstream – in topic, content and delivery – with an edge and verve that will make you better, with less effort.
Books that are as sharp and as smart as you are.
Prentice Hall Business. We work harder – so you don’t have to. ...