The Highly Effective Marketing Plan (HEMP): A proven, practical, planning process for companies of all sizes

What is HEMP?

AHighly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. And HEMP will stop you wasting thousands, maybe millions, of pounds, dollars, euros or yen on marketing initiatives that should never see the light of day.

HEMP is a straightforward, simple, fifteen-step plan which you can use to address your problems and opportunities whatever their size, whatever your business, and whatever the sector in which you operate.

A HEMP is immediately understood by colleagues, partners, team members, financiers and anyone else involved with your project. It gets straight to the “meat and potato” and helps you communicate your exciting opportunity in a ...