INDEX
25hours Hotel 72f, 84f, 89f, 121f, 193–194, 208f
A
Abraham Lincoln Presidential Museum 216–217
Actual versus perceived quality 115
Adventure 30
A-factor 111t
Affinity 240
Altered reality 121
Archetype 183 in space 183–184
Assessment 96
AstroWorld 14, 150–151, 225, 226, 238
Atmosphere 64–68 approaches to telling 68 experience 64 moods 64, 65–67, 65t– 66t, 67–68 of space 148–149
Attitudes 114
Augmented reality and mobile media 219–221
Authenticity 106–112, 107f, 115, 130, 132f A-factor 111t benefits to 122t bigger ...
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