The Influential Product Manager

Index

abandonment rate (dropout rate), 128

for beta releases, 290

in customer relationship funnel, 335–336

in product flows, 323

reduction of, 323

A|B tests. See split tests

acceptance criteria, for product requirements, 185, 197–200, 200t

acquisition: CPA, 338

stage, of customer relationship funnel, 334. See also customer acquisition cost

actionable metrics, 314

actionable value-based metrics, 310, 311f, 312–313t, 323–328

for B2B, 327

for enterprise applications, 326. See also B2B; business-to-business; enterprise; enterprise applications; Saas

action mode, 303

action plan: date slippage and, 260

product launch and, 297

for risk analysis, 96f-97f

activation rate, of actionable value-based metrics, 325

activation stage, of customer relationship ...