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The Innovation Ultimatum
book

The Innovation Ultimatum

by Steve Brown
February 2020
Intermediate to advanced
320 pages
7h 44m
English
Wiley
Audiobook available
Content preview from The Innovation Ultimatum

8The Data Ultimatum

Data as Fuel for Business Innovation

Data is crucial to the future of every company. It will improve the quality and speed of decisions, feed your future AIs, fuel customization and personalization efforts, create new revenue streams, and elevate your offerings. Every company is now a tech company, and every company is now a data company, even if they haven't figured that out yet. Companies that don't embrace data to make operations more efficient, create new products and services, improve customer experiences, and open new channels will fall behind. They will join Kodak, MySpace, Xerox, Yahoo!, Sears, BlackBerry, and Blockbuster and be remembered as companies who withered after failing to innovate.

Invest and plan accordingly. Because whoever has the best data wins.

The Strategic Importance of Data: Data-Driven Decisions, Hungry AI, and Frictionless Experiences

Every company is now a data company. Data has become the lifeblood of every business, vital to its future success. Data is raw material for business model innovation and product differentiation. Data is fuel to power future AIs. Data offers insight needed to fine-tune every aspect of operations. Data should underpin every business decision. Data allows you to understand your customers better than they understand themselves. Without gathering, preparing, and analyzing data, modern companies cannot hope to remain competitive. Data is power.

Data-Driven Decision-Making Kills the Gut

By now, every ...

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Publisher Resources

ISBN: 9781119615422Purchase book