CHAPTER TWO
HOW CAN WE BEAT OURMOST POWERFUL COMPETITORS?
How can we know in advance of the battle whether we’re going to be able to beat the competition? Why has disruption proven to be such a consistently effective strategy for causing strong incumbent competitors to flee from their entrant attackers, rather than fight them? How can we shape our business idea into one of these disruptive strategies? Can we really predict the winners in a race for innovative growth? What if we could choose our competitive battles knowing we could win nearly every time? What if we knew in advance which growth strategies would succeed, and which would fail?
Managers have long sought ways to predict the outcome of competitive fights. Some have looked at the attributes ...
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