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The Innovator's Solution: Creating and Sustaining Successful Growth
book

The Innovator's Solution: Creating and Sustaining Successful Growth

by Clayton Christensen, Michael Raynor
November 2013
Intermediate to advanced
320 pages
8h 39m
English
Harvard Business Review Press
Audiobook available
Content preview from The Innovator's Solution: Creating and Sustaining Successful Growth

CHAPTER EIGHT

MANAGING THE STRATEGYDEVELOPMENT PROCESS

Don’t just tell me that the right strategy is crucial for success. How do I come up with a strategy that works? What process for formulating strategy is most likely to generate a strategy that will lead to success? Is it better to be the pioneer in an emerging market, or to be a follower once the market’s topography is clearer? When should we let innovations bubble up from within the company? When and why should we drive things from the top? Which aspects of strategy formulation do senior executives need to manage most closely?

Most questions about strategy that arise in building a new business concern the substance of the strategy. Managers are anxious that their strategy be the right one. ...

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Publisher Resources

ISBN: 9781422196588