CHAPTER EIGHT
MANAGING THE STRATEGYDEVELOPMENT PROCESS
Don’t just tell me that the right strategy is crucial for success. How do I come up with a strategy that works? What process for formulating strategy is most likely to generate a strategy that will lead to success? Is it better to be the pioneer in an emerging market, or to be a follower once the market’s topography is clearer? When should we let innovations bubble up from within the company? When and why should we drive things from the top? Which aspects of strategy formulation do senior executives need to manage most closely?
Most questions about strategy that arise in building a new business concern the substance of the strategy. Managers are anxious that their strategy be the right one. ...
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