CHAPTER FIVE
GETTING THE SCOPE OFTHE BUSINESS RIGHT
Which activities should a new-growth venture do internally in order to be as successful as possible as fast as possible, and which should it outsource to a supplier or a partner? Will success be best built around a proprietary product architecture, or should the venture embrace modular, open industry standards? What causes the evolution from closed and proprietary product architectures to open ones? Might companies need to adopt proprietary solutions again, once open standards have emerged?
Decisions about what to in-source and what to procure from suppliers and partners have a powerful impact on a new-growth venture’s chances for success. A widely used theory to guide this decision is built ...
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