Skip to Content
The Intention Economy
book

The Intention Economy

by Doc Searls
April 2012
Beginner
256 pages
7h 21m
English
Harvard Business Review Press
Content preview from The Intention Economy

8

Complications

Virgo: You will take the first hellish step down a dark path from which there can be no return when you agree to get updates on Carnival Cruise specials and discounts.

The Onion1

In October 2000, I had the good luck to be joined at lunch at a retail conference by one of the other speakers there: Lee Scott, then the CEO of Walmart. One of the questions I asked him was, “What happened to Kmart?” His answer, in a word, was, “Coupons.” As Lee explained it, Kmart overdid it with coupons, which became too big a hunk of its overhead, while also narrowing its customer base ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The Human Factor in AI-Based Decision-Making

The Human Factor in AI-Based Decision-Making

Philip Meissner, Christoph Keding
What Successful Project Managers Do

What Successful Project Managers Do

W. Scott Cameron, Jeffrey S. Russell, Edward J. Hoffman, Alexander Laufer

Publisher Resources

ISBN: 9781422184028