Chapter 2. Placemarks and Balloons
Create a placemark that uses HTML markup in a descriptive balloon.
Add a custom icon to a placemark.
Specify an explicit viewpoint for a placemark using the <LookAt> element.
Create a set of placemarks and specify how to fly from one to the next.
X Marks the Spot
Use a <Placemark> element to mark a point on the Earth’s surface. You can create a simple placemark—with a name, description, specific viewpoint, and location—with the user interface of an application such as Google Earth or Google Maps. This chapter takes you beyond the basics, so that you can create a KML file that adds special icons, more elaborate description ...