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The KML Handbook: Geographic Visualization for the Web by Josie Wernecke

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Chapter 2. Placemarks and Balloons

<feature><title>After reading this chapter, you’ll be able to do the following:</title>
  • Create a placemark that uses HTML markup in a descriptive balloon.

  • Add a custom icon to a placemark.

  • Specify an explicit viewpoint for a placemark using the <LookAt> element.

  • Create a set of placemarks and specify how to fly from one to the next.

</feature>

X Marks the Spot

Use a <Placemark> element to mark a point on the Earth’s surface. You can create a simple placemark—with a name, description, specific viewpoint, and location—with the user interface of an application such as Google Earth or Google Maps. This chapter takes you beyond the basics, so that you can create a KML file that adds special icons, more elaborate description ...

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