The Magic of Tiny Business

Index

accountants/accounting compliance and, 89

forecasting/financial reports, 96–97

hiring/getting, 39

in plan to quit, 116

reviewing problems with, 48

working with, 92

add/adding value, vii, 56

Adeyemi, Amy, 14

assumptions, challenging, 17–18

attention

demands on, 46–47

paying, 76–77

awards, in mindful marketing, 54–56

bartering, 62

B Corp Measure What Matters assessment, 101

B Corps, growing movement of, 30

being part of something, vii

Berley, Peter, 28

borrowing money, 18, 94–95. See also cash/cash flow; money

brand assets (marketing materials), 57, 60. See also mindful marketing

brands

co-opetition among, 82–84

protection of, 85–87

researching favorite, 29

studying marketing of, 53

burnout, 106

business. See also Tiny Business

as “busyness,” ...