CHAPTER 3

CULTURE

With an Introduction by Jochen Zeitz

As individuals and cultural groups, we are seemingly separate from each other, and yet we are connected by a common past. An island may appear as a separate land mass, but if you could divert the water around it, you would discover that the island is the peak of an underwater mountain range. It is the same with culture, too: we human beings appear to be divided from each other as if by oceans—and yet we are firmly connected through a common history, a common geography, a common memory, and a common social climate. No one is an island.

Carl Jung taught us that we human beings have a shared memory, which could be called the social memory. He explains that we are closely tied to each other in ...

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