The Medici Effect, With a New Preface and Discussion Guide

Index

AAAS. See American Association for the Advancement of Science

action

changing plans and, 135

failures and success and, 121–124

ideas and, 114–116

inaction and, 129

planning and, 124–125

Adams, James, 106

Adkison, Peter, 61, 72

Adleman, Leonard, 55

advertising, and culture, 46

Allen, Doug, 186

Alvarez, Luis, 74

Amabile, Teresa, 6, 14, 112, 136, 140

American Association for the Advancement of Science (AAAS), 26–27

animation industry, 28–30, 149–151

Aquavit (restaurant), 35–38, 47–49, 60, 156. See also Samuelsson, Marcus

architectural design, 3–4

associative barriers

assumption reversal and, 53–57

cultural exposure and, 46–49

defined, 38–41

effects of high vs. low barriers and, 41–43

how to break down, 45–60

learning differently and, 49