Skip to Content
The Missing Link Between Purpose and Performance
article

The Missing Link Between Purpose and Performance

by Rodolphe Durand, Pauline Asmar, Jean-Marc Laouchez
August 2025
Beginner
6 pages
14m
English
MIT Sloan Management Review
Content preview from The Missing Link Between Purpose and Performance
The Missing Link Between
Purpose and Performance
Team leaders hold the key to translating corporate purpose into employee
commitment through regular dialogue, balanced relationships, and worker
autonomy.
By Rodolphe Durand, Pauline Asmar, and Jean-Marc Laouchez
BUSINESS LEADERS USE CORPORATE PURPOSE
to dene the strategic direction of a company and imbue
the collective eorts of its employees with a meaning
beyond simply increasing shareholder value. For exam-
ple, Veolia, a large global service provider in energy,
waste, and water management, pledges “ecological
transformation, that is our purpose,” while ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The Hidden Cost of AI-Assisted Creativity

The Hidden Cost of AI-Assisted Creativity

Léonard Boussioux, Anil Doshi, Oliver Hauser, Kartik Hosanagar
The Talent Advantage

The Talent Advantage

Stefan Stremersch
How to Scale GenAI in the Workplace

How to Scale GenAI in the Workplace

Michael Wade, Konstantinos Trantopoulos, Mark Navas, Anders Romare

Publisher Resources

ISBN: 53863MIT67118