The Missing Link Between Purpose and Performance

High variation in how team members

experience their relationship with the

leader is likely to undermine the

relationship between purpose dialogue and

team members’ commitment.

cult subjects (such as discrimination, pay, and incen-

tives), sharing best practices, turning annual sales con-

ventions into peer-to-peer learning exchanges, and

developing HR policies geared toward supporting

employees’ well-being. Best Buy based its renewal on

the core idea of reenergizing store managers, sales, and

service forces through consistent management and

more consistency in employee treatment and experi-

ence. This movement started at the top of the organi-

zation, where executives who did not embrace the cor-

porate purpose and