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The Mom Inventors Handbook, How to Turn Your Great Idea into the Next Big Thing, Revised and Expanded 2nd Ed, 2nd Edition by Tamara Monosoff

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3

Market Research

Customer Feedback, Pricing, and Estimated Profit

 

In Chapter 1, you will have taken the steps to identify your potential target market. And the number of potential buyers may be substantial. But you need to be able to make decisions based on solid evidence that you gather from real feedback you hear from people. After you receive this feedback, you can expect to get your first glimpse of the business opportunity before you.

Nearly every day, I hear from an inventor who says, “I have the next million-dollar ...

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