7

Making the Sale

Getting Your Product on Shelves, Online, and into Customers’ Hands

 

If I must choose a “most important” chapter, it is this one because nothing is more critical to your success than selling your product. The new opportunities and resources that are now available to you since the first edition are incredible.

It’s important to note that most people are initially uncomfortable with the idea of selling, so if you feel that way, you’re not alone. But, just like ballroom dancing, playing bridge, or typing, with ...

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