March 2008
Intermediate to advanced
352 pages
8h 53m
English
Content preview from The Momentum Effect: How to Ignite Exceptional GrowthBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Endnotes
Preface
1 We use the word effect in the same way that it is used in the phrases “the Doppler effect” or “the greenhouse effect”—to describe a phenomenon. The book is called The Momentum Effect rather than simply Momentum to emphasize that momentum is first of all a phenomenon, something exceptional that occurs under specific conditions. For a further clarification of the terminology we use, refer to note 1 of Chapter 1.
Although this book is the first to present a comprehensive investigation of the momentum effect in business strategy, the notion of “momentum” has permeated all spheres of society. It originates in the physics of classical mechanics, where it is defined as the mass of an object multiplied by its velocity, and reflects ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.