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The Momentum Effect: How to Ignite Exceptional Growth
book

The Momentum Effect: How to Ignite Exceptional Growth

by J. C. Larreche
March 2008
Intermediate to advanced
352 pages
8h 53m
English
Pearson
Content preview from The Momentum Effect: How to Ignite Exceptional Growth

Chapter 10. Vibrant Retention

For Want of a Key...

After a hard day at the office, a business executive goes out to his new car, gets in, turns the key. Nothing. Zip. Not even the fateful “errrr” of a dead battery. It turns out that there’s nothing wrong with the car. It’s the key. It’s got a newfangled security device that has malfunctioned. He travels home by train.

The next day, his wife calls the dealership where they bought their car and asks them to replace the dud key. She encounters a guy with an attitude problem. He calls her “Honey.” He says she’ll have to come in and wait in line while they sort it out. She asks to make an appointment so she won’t have to wait. She’s busy and probably already annoyed at having to run her husband’s ...

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Publisher Resources

ISBN: 9780137144907Purchase book