June 2012
Intermediate to advanced
320 pages
8h 34m
English
book
The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
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Praise for The New Emerging-Market Multinationals
“A brilliant analysis of how the multinationals from emerging markets are succeeding globally. It is conceptually solid and a joy to read!”
—Jagdish N. Sheth, Charles H. Kellstadt
Professor of Marketing, Goizueta Business School,
Emory University, and author of Chindia Rising
“Research-based valuable insights into emerging-market companies becoming formidable global players by moving beyond being low-cost operators to business model innovators and brand builders. Packed with lessons for global companies and aspirants all over the world!”
—Vindi Banga, Partner, Clayton, Dubillier & Rice, and former President, Foods, Home & Personal Care, Unilever
“This book offers an insightful and impressive analysis ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.