Index

 

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

 

Actual archetypes, 28

Aetna, 176

Airbnb, 210

Aligning archetype, 32–33, 43–44, 139

Allstate, 176–177

Amazon.com, 159, 167

Amnesty days, 175

Analytics pyramid, e-data, 221, 224–225

Analytics service line, 124–125

Andreessen, Marc, 155

Annis, Barbara, 208

Apple, 208

Archetypes of IT, 28–45, 50, 83, 94

    actual and aspirational, 28

    Aligning, 32–33, 43–44, 139

    Brokering, 36–38, 43–44, 140, 198

    collaboration based on, 138–141

    comparison of, 42–44

    Data Provisioning, 33–36, 43–44, 140

    IT Everywhere, ...

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