We are all in the gutter,
But some of us are looking at the stars.
—Oscar Wilde (with a shout-out to The Pretenders)
It’s likely that the company you work for wasn’t “born digital.” Odds are your company didn’t start in a dorm room or a garage, it never sponsored a hack-a-thon, and a masseuse won’t be showing up in your doorway after your sashimi lunch. Sitting at your desk eating the sandwich you brought from home? Yeah, me too.
Even those executives who hold their cards close to the vest will freely admit that when it comes to innovation, their ...